• Siam Motors Co., Ltd. was established on September 4, 1952 on Rama 1 Road, beginning with a 4-storey building.(Currently located at Siam@Siam Hotel) with only 20 initial employees doing business in buying and selling new and used cars. Growing business Until being entrusted to be the sole dealer of Nissan cars in Thailand and is the first overseas manufacturer of Nissan cars in Japan.

• The wide vision of Dr. Thavorn Phornprapha, he built the first automobile assembly plant in Thailand in 1997, 1960 at Soi Srichan, Sukhumvit 67, and in 1975 expanded the empire to an industrial center with a territory of over a thousand rai at Bangna-Road. Trat , This was the beginning of a large automotive conglomerate. with a comprehensive business network And as the business progressed, the company built a new office not far from the original location. Officially opened in 1986, it is a 19-storey building located in the heart of the city.

• In the year 2012, Siam Motors, a good friend, marks the 60th anniversary of being a partner in Thai society for a long time. Continue to adjust the image of the new Nissan showroom according to the concept of energy saving and environmental protection. In order for this new building to be the headquarters of Siam Motors Co., Ltd. and the headquarters of Siam Nissan Sales Co., Ltd. and Siam Nissan Auto Co., Ltd.elevate customer service beyond standard Create more perfect customer satisfaction. Currently, the company has 14 showrooms and service centers covering Bangkok and its vicinity, along with 7 paint-body repair centers in the name of Siam Nissan Body Co., Ltd., with experienced personnel ready to give advice. about nissan cars And there are more than 400 repair channels in total, supporting more than 1,000 service users per day, equipped with modern tools in every branch. There are customers who trust the service the most in the country. At the same time, it continues to develop its services to be up-to-date all the time.

Vision

• To be leader in dealer committed to delivering maximum customer satisfaction. I use state-of-the-art systems and experiences built on the foundations of governance. 
• To be leader in the automotive paint business With a quality team and modern technology system to create maximum satisfaction for customers and friendly to the environment. 

Mission 

• Maintaining and Increasing Customer Base
• Seeking out innovations and new products that are trends in the future market
• Expanding sales and marketing through online media
• Establishing new business partnerships that align with our targets
• Meet the needs of customers with the services available. quality and modern technology
• Continuously develop the team and system
• Conduct business with good governance
• Support social activities and environment